Boardies Day

Branding

The brief for this project was to select a Non-for-Profit organisation and create a visual identity for an event the organisation could be running, applying this to promotional print material. I chose Boardies Day, which is an annual fundraising event run by Surf Life Saving Australia. My approach was to draw on my personal passion for sun, sand and surf, through photography and single aqua colour choice. My designs are bold and graphic, fitting in with the current surfing world aesthetic.