Texas Jane

Branding

The founders behind Texas Jane approached me to develop a brand for their women's wear boutique showcasing the best in Australian Fashion for women of all ages, based in Wagga Wagga, NSW. The brief consisted of creating an identity that was fun and quirky, whilst remaining clean, modern and with a luxe, premium feel. After exploring numerous typefaces that best fit the brand personality, we landed on Pistilli Roman which fit the brief perfectly - modern and luxe with a sense of warmth and fun.