ido.by.mw

Branding

Maddy Wilson from ido.by.mw approached me to develop a brand for herself as a marriage celebrant. The brief consisted of creating an identity that moved away from the common illustrative style often dominating the wedding industry to one of pure sophistication with a quirky edge. As Galah’s mate for life, it naturally became a branding symbol to which we drew visual elements from, such as colour palette, typographic detail and its quirky flair, helping to make the ido.by.mw brand stand out from the crowd.